An article in SitePro News has a couple of things all wrong:
First, webmasters using “blackhat” search engine optimization techniques are not criminals. I heaved a heavy sigh when I read this sentence:
The author here is talking about nefarious means of attaining link popularity. He is correct when he says that search engines have found a way to flag sites as spammers as to penalize those sites when doing wrong, but let’s not overstate it. A criminal is a person who breaks a law. There is no law that says using non-search-engine-approved linking methods is wrong. Google spammers aren’t criminal even if they may be something else desirable..
Secondly, Filomena Serraino’s definition of link popularity is all wrong:
No it’s not. It’s not based on that at all. It’s based on the number of inbound links to a web page. Those are inbound links, not outbound links, though Google did pioneer the practice of counting inbound links as important for web page authority.
Since the author got his definition of link popularity wrong, his whole discussion of the subject is wrong. You cannot control other sites linking to you. You can, however, control which sites you link to and you shouldn’t link to sites that might harm your visitors in some way or that might be “bad neighborhoods.” But if you do, your link popularity won’t be affected.
Google won’t even penalize you if a bad site links to you. They may discount the link, but since you didn’t do anything to get that link then you aren’t being penalized and it shouldn’t matter. If you paid for links and those links are discounted because they came from a bad site or bad neighborhood then you are out the money that you paid. It’s a bit like paying for drugs only to get home and find out that what you got was parsnip, not hash. Or worse, the guy selling it to you was an undercover cop and now you’re going to jail. Why be stupid?
The author does do a great job, though, of explaining the dangers of hidden text and I echo his warning to not use the same color for text that you use for background color – even if you place that text within a box of a different color. The search engines may miss that all-too-important code describing your box.
But Filomena Serraino drifts back into the realm of not knowing what he’s talking about when he makes the assertion that search engines use keyword density measures to analyze websites:
That’s not true at all. There is no optimal keyword density that will help you rank your web pages for the keywords you want to target. Google, and to some extent Yahoo! and MSN Live, are able to judge a website using something called semantic search, which is recognition of similar or related words used on a web page for the purpose of determining what the page is about. It is entirely possible to rank for keywords that do not even appear on the page.
It is surprising to me that SitePro News would run an article that so blatantly blurs the line between truth and myth. This article is right about several things, but it’s wrong about just as many things. Be careful what you read and trust online. Know who you can trust and who you can’t.
Premium WordPress Themes – Link Popularity
Link popularity is something every website owner should be concerned about. But what is it and how do you get it?
Link popularity is the number of inbound links you have to your website. The downside to link popularity is it doesn’t measure the quality of your links. It only measures the quantity of them. That’s fine, but your PageRank and trust authority are based on quality more than quantity. Still, it’s nice to know how many links you have counting for you.
Currently, Google and Yahoo! report inbound links. MSN does not; however, it has in the past and may do so again.
There are several places you can go online to check your link popularity. You can go straight to the search engines or go to a third-party service and check the search engines simultaneously. Either way, it’s important to do every now and then.
Google’s inbound links policy is the strictest. Yahoo!s is the most liberal. You’ll find that Yahoo! counts nearly every link you have pointing to your site and may even count some internal links. Google, however, is very selective. Nevertheless, if you can ascertain your link popularity and get a good look at the sites linking to you then you can judge the quality of the links based on the URLs and reputations of those sites. The best ways to build links for your website are with articles, blogs, directory submissions, and forum postings. Build as many quality inbound links as you can to your site as these will help you achieve better rankings.
Premium WordPress Themes – Social Networking
If you are looking for a good tall class of link juice then I’d suggest opening up social networking profiles at as many social networks as you can. Why? Just about every one of them use do-follow links in profiles even if they don’t in other places. Twitter is one social service that uses no-follow links everywhere except the profile (and you’re allowed only one link in that – but it’s a valuable link).
Considering the hundreds of social networking websites available online, I’d suggest opening an account at every one of them even if you don’t plan on using the service. The link from the profile alone can give you link juice and help you improve your link popularity. In turn, that could mean higher search rankings for your keywords. And I don’t mean just sticking to the major social networks. I’m also talking about some of the smaller ones that you may not have even heard of. They’re out there and all you have to do is search for them. Social network profiles are great sources of inbound links for your website.